Consumer marketing of technology is putting your technology product in front of as many of your target demographics as possible, not just talking to “techies.” If you want messages about your cyber product to stay within the industry - hire a technology marketing firm. If you want the rest of the world to know who you are, hire Aigner/Prensky Marketing Group.
If you’re selling a product and want people to use it, you want consumer marketing experts marketing your product and leading the media and the public to you. You know your product - you’ll take it from there.
Ready or not, it’s here. Now, it’s our job to tell people how technology products not only make them smarter, but make their everyday lives better..
